Proraso Shaving Soap

The Proraso Brand Story: A Legacy of Innovation and Excellence

Proraso, founded in 1908 by Ludovico Martelli, has been a pioneer in the shaving industry, delivering professional-quality products for generations. This Italian brand has become a staple of the country's cultural heritage, evolving from the introduction of the first Pre-Shave cream in 1948 to its current lineup of exceptional shaving solutions.

The Martelli family's guiding principles have remained steadfast throughout the brand's history – to create professional, high-quality products that provide a pleasurable and impeccable shaving experience, both in the barbershop and at home.

Proraso Shaving Soap: Refreshing and Toning

Proraso's Shaving Soap, Refreshing and Toning, is designed to cater to any man's beard, regardless of its nature. Infused with the rejuvenating properties of eucalyptus oil, which tones and purifies the facial hair and skin, and the invigorating touch of menthol, this soap helps refresh and revitalize the user's shaving experience.

The Proraso Shaving Soap is crafted through a meticulous 'hot soap' making process, during which it is left to mature for 10 days in small batches. This allows for much of the moisture to evaporate, resulting in a more concentrated, richer soap that produces an exceptional lather.

How to Use Proraso Shaving Soap

To achieve the optimal shaving experience, it is recommended to follow these steps:

1. Soak your Proraso brush in a bowl or cup filled with hot water for a few minutes before your shave.
2. Apply a warm, damp towel to your face (or splash face with warm water) to prepare your skin for shaving.
3. Apply your favorite Proraso Pre-Shave Cream.
4. Apply another hot towel to your face for a few seconds.
5. After the brush has soaked, gently squeeze out the excess water, leaving it mostly wet.
6. Apply the brush to the soap in fast, repeated circular motions to coat the brush bristles well.
7. Spread the lather on your beard and proceed with shaving.
8. Close the lid after use to keep the soap from drying out.
9. Shave and rinse your face thoroughly.
10. Finish with another application of your warm, damp towel, followed by your favorite Proraso After Shave Balm or Lotion.

For those short on time, you can apply the Proraso Pre-Shave Cream to your damp face, run your shaving brush under hot water for about 30 seconds, and then apply the brush to the soap in fast, repeated circular motions to build a rich lather. Spread the lather on your beard, shave, and rinse, followed by your favorite Proraso After Shave Balm or Lotion.

Barber's Choice Since 1948

Proraso's commitment to quality is evident in its product formulation, which is free from parabens, silicones, mineral oil, SLS, and artificial colors. Additionally, the brand's products are over 95% natural and made in Italy, upholding the Martelli family's legacy of excellence.

For the ultimate shaving experience, Proraso offers 10 Tips for the Perfect Shave, covering everything from the best time to shave to the importance of a proper post-shave routine.

Remember, Proraso Shaving Soap may require a bit more water to achieve the ideal lather, as it has a lower moisture content compared to other shave soaps. This is a testament to the brand's dedication to quality and the result of its meticulous manufacturing process.

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